J-PAL is a global research center working to reduce poverty by ensuring that policy is informed by scientific evidence. J-PAL looked for a new logo exploration as well as a full website rebrand.
The logomark is in the shape of a "J" to symbolize the last name of Abdul Latif Jameel, the founder of the company. The strokes represent the J-PAL network of 5 independent regional offices.
The entire website was rebuilt from the ground up, I collaborated with the UX/UI and development team to bring the designs to life.
